Social media has become one of the best ways to reach recurring and potential customers of your business. According to Statista, 82% of Americans ages 12 and older have at least one social media account, making it a great way to connect and communicate with the masses. The key to having a successful business social media account is to gain followers and keep them engaged with your content, but it’s much easier said than done. In this article, we’ll talk about some strategies you can use to grow your business’s social media following!
Creating Accounts
It can be challenging to decide which social media platforms are right for your business. The safest bet would be to create accounts for each of the most popular platforms like Facebook, Instagram, and Twitter. Still, you could also decide to create accounts only on the platforms that the demographics of your clientele and the users of that platform are aligned. For instance, if your customers are generally ages 50+, you could opt only to create a business account on Facebook because it’s the most popular social media platform for that age group. If you’re looking to acquire younger customers, consider creating a TikTok account for your business, a social media platform that’s most popular with teenagers and people in their twenties. Creating these accounts is easy as can be: just click “Sign Up” on any social media platform, and the website or app will give you step-by-step instructions on how to start your page. If you’re creating accounts for more than one social media site, you should consider signing up for a social media management platform like Hootsuite or Metigy. These websites allow you to schedule posts across each of your business’s social media accounts, so you won’t need to waste your time writing the same post over and over for each platform!
Growing Your Business’s Social Media Accounts
Once you have created accounts on your desired social media platforms, the next step is to gain a following! Gaining initial followers can be tricky, but there are a few things you can do to get noticed. Be sure to link each of your social media accounts to your website so users can easily find your accounts if they desire. If you have a brick-and-mortar store, try encouraging customers to follow your social media accounts by having signs in the store promoting them! Once you’ve gained a few followers, you can grow your pages even further by offering deals and giveaways to those who follow you and share your posts. Be sure to post content that people find interesting – this will drive engagement and better your business’s brand loyalty! You should also make sure to post consistently. The more often people see posts from your business, the more likely they’ll think of your company when they need something from your industry!
Contact Boston Web Marketing!
If you have any questions about social media management or any other digital marketing services, don’t hesitate to get in touch with us! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!