After looking at your analytics, you may notice that your site has a high bounce rate and relatively low average session duration. If you are looking to increase your conversions, you will want to make sure visitors are staying on your site long enough to find what it is they are looking for and either call your business or fill out your contact form. There are a few things you can do to get users to stay on your site for longer periods of time and look at more of your content.
Write Engaging, Readable Content
You’ll need a snappy title to get people to click on your content, but it needs to be digestible for the reader. Instead of one long essay, break your content into relevant text blocks with appropriate headings that the reader can quickly skim and get the main points of the article. By breaking it down into smaller pieces, you’ll create easier content to read and digest, attracting readers who are looking for specific words and phrases to solve their problem. For shorter content, write out the main points in bulleted lists. Make sure each item contains an image or something visual to attract the user’s attention. To break up content, switch out long text blogs with infographics or videos to get the information across.
At the end of each blog post, include a relevant call-to-action to encourage the reader to contact your business for your products or services. Your information and the ways you will be helpful are fresh in their minds, and the user will be more likely to act as soon as they get the answers they need. Use at least two calls-to-action: one at the end of your blog post and one in the sidebar of each page.
Link to Relevant Content
Each page of your website should include internal links to other pages and blog posts about the services your business provides. This encourages users to stay on the page and do more research on how you will be able to help them. Your confirmation page after filling out a contact form or subscribing to your email list should also contain links to your main products or services. At this point, you have captured the lead, and you have an opportunity to make sure you are the top choice for the purchase.