Instagram is a mobile app where users share photos with unique captions and filters. It is a great platform to provide your audience with visual content and a creative way to reach a consumer base. Owned by Facebook, it has over 100 million monthly active users and is still growing.
To start off, you’ll want to create an Instagram account through your business Facebook page or email address. Then you’ll want to build your brand through your page by choosing a username and adding a profile photo, bio, and your website’s URL. When building your page, be sure to use your business logo as your profile picture and a username that’s similar, if not the same, as your other media platforms. This will help users identify who you are and be able to find you quickly when searching. Once you get your Instagram up and running, there are a few key tips to keep in mind when posting.
When users scan a business’s Instagram page, they should be able to quickly identify the brand’s message from the group of photos. By keeping the brand’s message consistent, it will help users learn who you are as a company and what you stand for.
You also need to make sure you are posting consistently and often. The more you post the better. Nowadays, Instagram is so saturated with content that it can be hard to stand out. If you are posting every day, maybe even twice a day, you are making it more likely that your posts will actually be seen. It’s not only about getting your followers to see your posts but getting as many people as possible to continuously see your content. This will help you grow more of a following.
Hashtags are no longer used as just the “pound key” on a phone anymore. They make it easier for users to search for and find specific content across many social media platforms. When using hashtags, make sure they are relevant to your company or the photo. You can hashtag your location (#Boston), products (#socialmediamanagement), or industry (#webmarketing).
It is best to add these hashtags to your photo caption or comment section. Don’t be shy when it comes to hashtags! The more hashtags you include, the better. Hashtags are a great way to be found by users who don’t already follow you.
Well Crafted Posts
Just like painting and drawing, some consider Instagram an art. Bold, uncluttered, simple photos seem to grab the most attention on Instagram. Make sure that you are creative in your posts as well! As mentioned above, Instagram has so much content so making sure your posts are creative and fun is very important. Instagram also recently introduced the Reels feature. Within this feature, you can upload short, entertaining videos with cool effects, audio, and more! This is a great feature for many industries. For example, if you’re in the skincare industry you can make a cool video of you giving someone a facial or skin treatment. If you’re in the fashion industry, you can make a video of yourself or someone else in all of your recent designs. Basically, use Reels to show off your service or product in fun little videos. The more creative, the better!
Engage Your Community
Encourage readers to post their own photos regarding your business. By engaging your readers and asking them to post and tag your company or use a certain hashtag, you can respond to them and begin to create a community. You may even be able to re-post their photos and give them a shout-out for being such a loyal customer.
Another way you can get people to engage is by creating polls or having people answer questions on your Instagram story. You can also do an Instagram giveaway and have people like and engage with your content in order to enter to win! Nowadays there are so many creative ways you can get your followers to engage. Do some research and see what’s working for your competitors and other people in your industry!
Contact Boston Web Marketing
If you’re looking for SEO and social media services, reach out to Boston Web Marketing. We’ll assist you with your social media by providing ideas and doing research on what’s working for others. Our goal is always to get as much engagement as possible for our clients. For more information consider giving us a call at 857-526-0096 or fill out a contact form!