Instagram is one of the most rapidly growing and popular social media outlets in the world with over 300 million active users sharing over 70 million photos and videos per day. Do you have an Instagram account and are disappointed by your amount of followers? Are you confused or running out of ideas on how to use your Instagram for marketing and SEO? Do you want to get your followers more engaged with your account and your business as a whole? Luckily there are many easy ways to not only increase your followers but increase the SEO value of your Instagram account.
It will take some time and effort but the increase in engagement, conversion, and overall ROI will be well worth the work. Here are 5 of the best ways to increase your followers on Instagram:
Time Your Posts Wisely
The best time to post will depend specifically on your target audience and industry. When does your audience have down time to check their Instagram accounts? A typical post has about 4 hours before it is lost in the news feed so, it’s crucial to post when a majority of your target audience has down time. Studies show that engagement is high on Wednesdays between 5 – 6PM, while more people post on Thursdays so use these times to start.
Make Your Posts Personal & Unique
Personal posts are more interesting and memorable. Instagram users engage with photos that are relevant – something they can relate and connect with – so use photos like this to establish a connection with your audience and create posts their are more likely to share.
People love to win free things like prizes and discounts. Because of this reason, one of the most effective ways to increase customer engagement and gain new followers is to host a contest, sweepstakes, or giveaway.
Contests are a lot easier to get started than most people realize. Simply post an interesting image, use captions to simply explain the details of your contest, and use relevant hashtags – like #contest – to make it easy to find. The increase in followers and engagement will be well worth the cost of the contest itself.
Use Captions to Ask Questions
As we’ve mentioned many times before, engagement is the best way to get more followers on Instagram. An easy way to engage with followers is to use captions to ask your followers a question. Not only will this increase engagement, followers, and comments, it’s a great way to get direct feedback on your services, products, or potential changes.
Complete Your Bio
Use your bio to highlight branded hashtags, links to your site, special offers, brand messaging, and calls-to-action. Because space is limited, the bio is a great way to easily let users know who you are and why they should follow you. Also, the only place where links are clickable is in the bio so take advantage of this space.