How Can I Grow My Presence on Instagram?

Instagram is one of the most rapidly growing and popular social media outlets in the world with over 300 million active users sharing over 70 million photos and videos per day. The platform is especially popular among younger audiences. Businesses looking to share content & target these youthful audiences should undoubtedly be taking advantage of this free platform. Growing your Instagram presence takes a bit of time and creativity, but it is well worth it to expand your brand’s reach.

Complete Your Bio

Use your account’s bio to highlight branded hashtags, links to your site, special offers, brand messaging, and calls-to-action. Because space is limited, the bio is a great way to easily let users know who you are and why they should follow you. Also, the only place where links are clickable on Instagram is in the bio, so take advantage of this space!

Time Your Posts Wisely

The best time to post will depend specifically on your target audience and industry. When will your audience most likely have downtime to scroll through their Instagram feed? A typical post has about 4 hours before it is lost in the news feed, so it’s crucial to post when a majority of your target audience will be watching.

Make Your Posts Personal & Unique

Personal posts are more interesting and memorable. Instagram users engage with photos that are relevant – something they can relate and connect with – so create content with this in mind to establish a connection with your audience and make posts they are more likely to engage with. Try to make your Instagram content unique to your brand, and avoid posting obvious stock photos that could be on anyone’s account.

Utilize the Story Feature

Posting Instagram stories is a great way to keep users up to date on daily happenings & current events pertaining to your brand. This is also a great place to increase reach & engagement – Users love to respond to polls via Instagram story. You can also use hashtags and location tags on stories to show up in more searches.

Use Captions to Encourage Engagement

As we’ve mentioned many times before, engagement is the best way to get more followers on Instagram. An easy way to engage with followers is to use captions to ask your followers a question. Not only will this increase engagement, followers, and comments, it’s a great way to get direct feedback on your services, products, or potential changes.

If you are looking for some professional help in expanding your social media & online presence, contact Boston Web Marketing for a consultation today.


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