If you have a lot of visitors to your website but aren’t getting many conversions, it can be tough to understand exactly why that is. There are several reasons that users may no be converting; Whether it be because they cannot find your contact information, your call-to-actions aren’t clear, or they’re not convinced that your product or services are right for them based on the content of your website. There are several steps you can take to improve some of these things and ultimately help improve your conversion rate. Check out our list below to get started.
If you don’t have contact forms on major pages of your website, you are surely missing out on capturing leads. If you do have contact forms but still aren’t converting, try enhancing them to make them stand out more. You’ll want to make sure you’re getting the users’ contact information, such as email addresses and phone numbers so that you’re able to reach out to them. You’ll also want to include a general message area for them to explain why they’re reaching out. Depending on your industry, you could add some more specific fields, but be careful making it too detailed, as it could deter users from filling out the form.
Adding calls to action throughout your web pages to encourage your website’s visitors to act is crucial. If you’re trying to get more conversions, you may want to try varying your calls to action and putting them in more areas throughout the site. For example, adding a “Call Now,” button in the header, or “Get a Free Quote Today!” can be a simple and effective way to convert users.
As mobile devices are overtaking desktop search rates, your website should be mobile-friendly. Furthermore, make it as easy as possible for mobile users to call or email you by linking these forms of contact so all they have to do is click to call/email.
Most people greatly value the opinion of others, especially when surfing the web and coming across a new company. Reviews are often the first thing they’ll look at to determine if the company is reputable. Putting customer testimonials on your website will help show customers why they should choose you to provide your service. By showing customers they can expect great service, it will encourage them to fill out a contact form or call your business.
Improve Your SEO Performance
If people aren’t finding your website in the first place, it will be difficult for you to get contact inquiries. By improving your SEO performance and increasing the amount of traffic your website is receiving, you will most certainly increase your conversions.