Since being acquired by Google in June 2013, Waze has become the world’s largest crowdsources traffic information that helps drivers find the fastest route possible. Waze is currently taking advantage of the very lucrative and competitive market of location-based mobile advertising. Originally, Waze concentrated with their main mission of shaving off 10 minutes from people’s commute, but since growing their community of drivers has started looking into local ads for revenue.
Ads Available
Waze currently offers two forms of advertising, branded pins and takeover ads. Branded pins are small ads embedded in the maps to show drivers how far away they are from a store. These forms of ads are less distracting for drivers and are targeted throughs impulsive buyers who may see a retail store’s pin and decide to buy a new shirt. The second form of advertising that Waze offers to their users is takeover ads. Unlike pins ads, takeover ads cover a good amount of your phone’s screen but allow advertisers to divulge information about their business. Takeover ads also give drivers the option to reroute to the location of the business, eliminate the hassle of drivers entering a new address to their navigation. Once again Waze is gearing their advertisement to impulsive buyers who may be swayed by an ad on the way to their destination.
The second form of advertising that Waze offers to their users is takeover ads. Unlike pins ads, takeover ads cover a good amount of your phone’s screen but allow advertisers to divulge information about their business. Although an ad taking over your screen may seem problematic when using navigation, Waze was able to prevent any issues by allowing the takeover ads to appear only when a driver is idle for three or more seconds and disappears once the car starts moving. Takeover ads also give drivers the option to reroute to the location of the business, eliminate the hassle of drivers entering a new address to their navigation. Once again Waze is gearing their advertisement to impulsive buyers who may be swayed by an ad on the way to their destination.
Waze Ads have been available for a little over a year and some of the big name brands like Taco Bell and Red Roof Inn have taken advantage of their community of drivers . Local ads are important for exposure and with Waze Ads your business can take advantage of the many impulsive buyers on the road. With over 50 million active daily users worldwide, Waze is sure to become a leader in local mobile advertising.