Instagram is a free social media platform that many businesses use to connect with clientele and drive leads back to their website. Just like any digital platform, Instagram is constantly evolving its algorithm and adding new features. Instagram has recently rolled out new features in 2020, and it’s time to readjust your strategy! Check out the latest ways to up your business’s IG game, from the SEO experts at Boston Web Marketing.
Use Curated Content
Never forget the impact of reposting content from your followers. Everyone is trying to be seen on Instagram, and if people notice that you are open to reposting content, good content creators will start to interact with you. Share stories you are tagged in, respond to them, comment on posts you are tagged in, and ask if you can reshare & tag users on their content. The more you interact with your followers, the more they will interact with you!
Post Stories & Take Advantage of Their Features
Scheduling posts for the week and walking away is simply not cutting it anymore. You need to be active on your Instagram every day, sharing on the feed, messaging in the DMs, and posting stories throughout the day. Instagram stories last for 24 hours but you can also create “highlight” reels on your profile to categorize past stories. Stories have plenty of interaction features now, as well as features to keep your content interesting. You can add music, drawings, text, and stickers to stories. You can also create polls, Q&As, countdowns, and multiple-choice questions to keep users interactive!
Create Instagram Reels
Reels are Instagram’s newest rollout, and it’s time to get while the getting is good. This new feature consists of 15-second videos, similar to TikTok. Users can like other account’s reels, comment on them, send them to other users privately, and share them to their stories. Reels can be funny, informative, or any subject you see fit – As long as they fit it all in 15 seconds or less! Because they are so new, many reels from small accounts are currently showing up on the discover page. Making it to the discover page is a great way to expand your audience organically!
Expert Social Media Management
Unless you have an in house digital marketing team, the best way to make sure your small business is reaching its maximum potential across online platforms is to enlist the help of a digital marketing agency. Boston Web Marketing has over a decade of experience helping small and large businesses grow their online presence through SEO, paid ads campaigns, and social media management. For more information on a customized SEO strategy for your business, contact us today! 857-526-0096