How to Convert Your Business’s Website to an E-Commerce Store & Sell Directly to Consumers
If you are looking to grow your retail business, adding an e-commerce store to your website can be a great way to reach more customers and increase sales. With an e-commerce store, you can create a platform for direct sales that allows customers to purchase products online from your company. Before you can jump right into selling through your website, there are plug-ins, payment software, licensing, and other considerations you have to look into. In this blog, we’ll look at the steps you need to take to transition your website into an e-commerce store.
Benefits of Converting to an E-Commerce Website
There are many advantages to creating an e-commerce store on your website.
Increase Visibility
An e-commerce store gives you the opportunity to reach more customers, within and out of your local area, who may have never heard of your business before. With an e-commerce website, you can use targeted ads and search engine optimization (SEO) to increase visibility and draw in new customers from all over the web.
Increased Sales Potential
By selling directly through your website, you’ll be able to capture sales that might have been lost to competitors who have an e-commerce store. Additionally, customers who may not be able to make it into your physical storefront can still purchase products from you through the convenience of online shopping.
When Is the Best Time to Convert to an E-Commerce Store?
The right time to transition your website into an e-commerce store is different for every business. Depending on the size of your business, you may want to consider transitioning sooner rather than later if you are looking to increase visibility and sales. However, it is important that you take the time to research your options and determine which solution is best for your business’s needs before making any changes.
How to Create an E-Commerce Store
Before setting up an e-commerce store, you will need to consider the different components needed to make a successful online store.
Apply for State & Federal Licensing
When setting up an e-commerce store, you will need to apply for the appropriate licenses and permits. Depending on where your business is located, this process could take some time so it’s important that you start as soon as possible in order to avoid any delays.
Determine Which Platform to Use for Your Store
The first step to creating an e-commerce store is deciding which platform you will use for your website. You can choose from many solutions, such as Shopify, BigCommerce, WooCommerce, and Magento. Each platform offers different features and advantages that may suit your business’s needs best.
Install Necessary Plug-ins
Once you have chosen the platform for your store, you will need to install the necessary plug-ins in order to make your website functional. Depending on the platform you choose, there are many available options that can help add features such as product reviews, payment processing, and more.
Payment Software and Gateways
Adding an e-commerce store requires payment software to process customer payments securely. You will want to research your options and choose the best payment gateway for your business needs. Consider the fees associated with using and setting up the payment gateway and any additional features it may offer.
Apply for State & Federal Licensing
When setting up an e-commerce store, you will need to apply for the appropriate licenses and permits. Depending on where your business is located, this process could take some time so it’s important that you start as soon as possible in order to avoid any delays.
Create Product Pages & Listings
Once your site is ready to go, you can begin creating product pages and listings. You’ll need to ensure that each page is optimized for SEO so that it can be easily found by customers. Additionally, make sure all the necessary product information, such as pricing, photos, descriptions, and more, is included on each page.
Design an Easy Checkout Process
The checkout process for customers should be straightforward and easy to complete. Make sure that your checkout page is optimized for mobile devices as well, since many customers now shop on their phones or tablets. You’ll also want to include a variety of payment options so customers can choose.
Should I Hire a Professional to Set My E-Commerce Store?
Transitioning your website to an e-commerce store can be daunting, but the right help can make all the difference. If you are looking to create an e-commerce store for your business, hiring a professional team with experience in web development and digital marketing is recommended. Working with a professional team ensures that your store is set up correctly and optimized for success.
Contact Boston Web Marketing for Web Design, E-Commerce Set-Up, & Digital Marketing Services for Businesses in All Industries
At Boston Web Marketing, our specialists are experienced in helping businesses create successful e-commerce websites. We understand the importance of having a website that is easy to use and secure for selling products directly to customers. If you are looking to convert your website to an e-commerce store, contact us today and let our experts help you reach your goals and grow your business. For more information, call 857-526-0096, or visit our website to receive a free audit.