Link inefficiencies refer to existing pieces of content that are link worthy but are not being linked to. There are several steps you can take to capitalize on the opportunity to get more value out of your content.
1. Generate Compelling Blog Content
If your last few blogs refer to company news, conferences that your company will be at or your latest product, you should consider more relevant topics. Of course, it’s encouraged to promote your business and events you will be attending, but think in terms of search results. For instance, if you own a mold remediation company, what types of questions will users be searching for?
2. Audit Your Content
If you feel that your content is worth linking to, then it’s time to identify where there’s a gap between linkability, content quality, and actual links. Try out websites such as BuzzSumo, Majestic SEO, Moz and Ahrefs. In addition to this, look at your referral traffic in Google Analytics. Here, you can find content assets that are driving traffic from other sites. Sites similar to those that are sending you traffic may be interested in adding a link to your resource.
3. Evaluate Linkable Pages
Once you’ve determined the pages that are linkable, you can figure out where there are actually links available for these specific pages. After you’ve evaluated pages with a heavy share count, ask yourself the following questions:
- Where are the assets that are heavily linked to around that topic?
- What sites are linking to these?
- Can you get those links with your own outreach?
Keep in mind that not every shared piece of content is an excellent linkable asset.