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How Can I Build Brand Authority with Content?

To become a leading brand in your industry is not easy, but it pays enormous dividends. When you have a trusted brand, you can more easily gain new customers because clients feel that they can trust you. But how do you start building brand authority? 

High-quality content is one of the best ways; let’s look at how to create relevant and brand-building content.

Case Studies and Reports

One of the top ways to show your authority and prowess is by being on the cutting edge of your industry. Creating your own studies and reports can bring about new data and trends that are likely to get noticed. 

For example, let’s say you’re a solar installer. For your projects, go a step further and break down costs and the savings that your clients are receiving. This kind of content clearly shows the value in your products and services, plus a concrete example of what they can expect when working with you. 

Creating case studies like the example above for your industry is a great way to be featured locally. With your documented work, you’ll be recognized as an authority on the subject.

Answer Questions

When it comes to your website’s content, you always want to be providing your audience with high-quality information. Otherwise, it’ll be challenging to become an authority and gain positioning on SERPs. 

Google aims to connect its users with answers to their questions, so if your website thoroughly answers questions effectively, you’ll gain trust in search engines. Do your keyword research to find out what your target audience is searching for. On top of research, you can use a tool like Answer the Public to see how people are using keywords to search and gather content ideas for your website. 

Utilize Your Experts

Some companies are based on working with the owner directly or something else along those lines to build trust and convey expertise. Video is an excellent medium for showing expertise. Using the solar example again, creating a video from your experts answering commonly asked questions is a great way to start. 

Possessing expertise is half of the battle when it comes to content, so don’t let yours go to waste.

Highlight Reviews, Awards & Certifications

If you aren’t asking your customers to review you after a positive experience with you, you’re missing out. Online reviews can be hugely valuable to build trust with web visitors. You want to make sure that the best testimonials and reviews are featured prominently. 

Even if your website is full of excellent content, some visitors won’t want to take your word for it—show reviews from third-party sites on your website in addition to testimonials that clients emailed to you directly. 

In addition to this, if you’ve received any awards or certifications in your industry, you should be displaying them as well. Oftentimes, visitors will be more familiar with certifications or brands you work with than your own, helping boost your authority. 

For help building your brand online, reach out to Boston Web Marketing now. We’re a group of digital marketing professionals ready to bring your web presence to the next level. 

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