How Can I Build an Effective Contact Page for my Website?
For many companies, having a contact page is the main reason for having a website. So it is important to have the right information on the page, because it will decide whether or not a customer chooses to contact or visit your business. Combined with photos, maps, or other visual elements, a contact page can really improve the user experience.
There are some elements that all contact pages should have. If you have multiple departments or locations, include information for all. For multiple locations, be sure to specify which one is your headquarters.
• Business name.
• Business address.
• Business phone number.
• Business email address.
• A Contact form.
Social media is a common way for businesses to stay in touch with their customers. Sometimes, they even reply faster to a Facebook message than an email. Be sure to include a button for each social media channel your business is active on.
Having a map on your contact page is not necessary but it looks great. If you have a storefront, it lets visitors see where you are located. If you perform services at customer homes, there are ways you can highlight your service area on the map, so visitors can see if you provide services in their town. Google Maps WD is a plugin for WordPress sites that enables you to do this.
Photos can really liven up a plain old contact page. It’s a good idea to have inviting pictures of the staff members who visitors will be contacting. If you have a storefront that people can visit, include a photo of the front of the store so customers will recognize your business when they pull up to it.