Structured data is information that allows Google and other search engines to better understand the content on a page. When you correctly apply structured data to your web pages, search engines can use it to provide their users with your content right on the search engine results page. These visualizations of your content on a SERP are called rich results. For example, if you were to search “chicken salad recipe”, a few recipes would pop up at the very top of the first page with photos and other information like cook time and ingredients. Having your web page appear in the rich results section of a SERP is beneficial for many reasons: increases in traffic, conversions, and more. To achieve this, you have to know how to add structured data to your web pages, which is what we’ll go over in this article!
Schema markup is a coding language that signals to search engines that structured data is on a page. The presence of schema itself on a page does not necessarily impact search rankings, but it gives a page the opportunity to be featured as a rich result. Schema markup can be used for many different types of pages: FAQs, reviews, recipes, people, events, products, videos, and more. When schema markup is correctly applied to your website, it can have an excellent impact on your traffic, conversions, click-through rate, and more. Continue reading below to learn how to use schema markup!
How To Add Schema Markup To Your Web Pages
Schema markup can be added to a web page in a couple ways: through HTML code or through Google Tag Manager. To add schema makeup using HTML, visit schema.org to find the type of schema code that’s right for your web page. Next, add the correct code to the footer of your desired pages. This can be challenging for those who don’t have extensive experience working with HTML, so, luckily, there’s a more user-friendly way. To add schema markup to a page using Google Tag Manager, simply find the correct type of schema on schema.org, then create a custom HTML tag in Google Tag Manager with it. To learn more about schema, structured data, and rich results, visit Google’s guide by clicking here!
Contact Boston Web Marketing!
If you have any questions about structured data, rich results, schema makeup, or any other SEO practice, don’t hesitate to contact our team at Boston Web Marketing! Our team of SEO specialists helps businesses in nearly every industry achieve higher search results. Give us a call today at (857) 526-0096, or fill out the contact form on our website!