Google has announced a new feature to AdWords that will allow users to manage multiple accounts from one central location. The benefit for SEM professionals and companies is that instead of having to open separate windows to view all of their accounts, all accounts can be easily accessed from a single dashboard.
The update to AdWords is especially beneficial to SEM and SEO specialists who need to be able to switch accounts frequently on a day-to-day basis.
Example: You manage one AdWords account using email@example.com , and another using firstname.lastname@example.org . The new feature allows you link the two accounts together, and switch accounts without having to log out of one and into another.
To take advantage of the new feature, log in to AdWords using any of your Google accounts. Navigate to the top right corner, and click on the “Customer ID” drop down menu.
This will open a menu where you can add another Google Account using the gray “Add Account” button at the bottom. Assuming you have at least manager access to the AdWords account, you may link as many other accounts as you wish.
Although a simple, and seemingly small change, this update should save AdWords users time and energy, and help organize paid search campaigns.