How and Why Should I Use Schema Markup on My Website?

What is Schema?

Schema is a type of markup language designed to help search engines better understand the content on a website. It is commonly used used by Google, Bing, and Yahoo to provide more relevant and accurate search results for users.

There are several different types of schemas that can help increase your visibility online. Schemas can be used for local businesses like plumbers, attorneys,  restaurants and nail salons. They can also be used for things like products, events, or customer reviews.

Schemas are also for available for numeric content, such as dates, times, and prices.

How do I write Schema markup?

There are plenty of resources available online that explain how to write schema markup. The easiest method is to use a website like, which generates the schema for you.

What type of Schema should I use?

If your business falls into a preexisting schema category, such as attorney or plumber, it is worthwhile to generate industry-relevant schema markup.

For all other business categories, use a local business schema generator.

What’s next?

After you’ve generated the schema code, copy and paste it into Google’s Rich Snippet Testing Tool, which lets you know if search engines will be able to parse the data properly. Next, copy and paste the data into relevant pages on your website.

For example, if you are generating schema markup for a business address, you’ll want to paste the markup into your the back-end code of your contact page, or the website’s footer.

Will schema improve my SEO?

Schema markup is not a quick fix with regards to search engine optimization, but definitely will help search engines clarify the content on your website. It will help Google, Bing and Yahoo better understand what it is that your business does, and also reinforce your geographic location.

For more information on schema, visit

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