How A Website Audit Can Help Your SEO and Conversions

Auditing a website can significantly help your SEO strategy and conversions as a business. If you are finding a lack in traffic to your website, or a lull in conversions or sales, performing a website audit can help you find the holes in your website that may be causing those issues. As a user, landing on a website that is easy to navigate and appealing to the eye will keep you engaged longer than a website that is slow and hard to read. Ensuring your website is the best it can be starts with an audit to ensure everything is optimized for success. Learn more about performing a successful website audit and how it can improve your SEO strategy and on-site conversions.

What Is A Website Audit?

A website audit is a deep dive into the backend of your website. This includes examining your website’s page speed, performance, content, design, and many other important things that may affect how your website appears on search engines and to users. Auditing a website is extremely important in ensuring that your business stays up to date ahead of competitors and performs well for users. There are many types of website audits, including competitive website audit, SEO audit, social media audit, and more. 

What Are The Benefits of A Website Audit

There are many benefits of performing a website audit frequently for your business. Below are just some of the benefits a website audit has:

  • It helps you compare to your competitors
  • Improves your SEO strategy
  • Increases your conversion rate
  • Allows you to check on your website’s performance 
  • Find issues or errors early before they cause problems for your website

Ways A Website Audit Can Optimize Your SEO and Conversions


Helps You Find Errors Early On

Finding errors on your website early on will allow you to fix any decline in website traffic and conversions. Whether those errors are SEO or technical-related, finding them early can save you a lot of trouble later on. Sometimes goals are not set up correctly, and it is causing your conversions to be off. Catching that early on when you suspect something is up will allow you to create better data moving forward. If you find visitors are not staying long on your website or not checking out their purchases in their cart, performing a website audit will help you better understand why and come up with an effective solution.

Monitors Site Speed and Performance 

Without performing an audit, you may not know how your site is Monitoring your website’s speed and performance will improve user experience and increase your appearance on search engines. Search engines like Google consider websites that are easy to load for users and rank them higher on search engine result pages. If your website is slow, users will not wait for it to load and move onto a new site, which causes you to lose a conversion and a customer. Performing frequent audits to test your site speed will allow you to be sure your site is loading well and not causing you to lose out on the advantages of a fast-loading and performing website.

Allows You To Check and Optimize Metadata and Content

A website audit helps you ensure that your website has optimized keywords and content—high-quality content signals to search engines that your website is trustworthy and informative for users. Checking frequently on your website’s metadata and content will allow you to ensure everything is accurate and up to date for users. Search engines will improve your website’s ranking by giving users what they are looking for. When more users search for a targeted keyword, and your website comes up, they will click on your website if the page title and meta description are informative, easy to read, and give them a glimpse of what they are looking for. When the content is informative, they will either contact you or make a purchase, more likely over a website that is unattractive and not informative.

Gives You An Advantage Over Competitors

By performing a website audit often, you ensure your website is up to speed with the competition. Algorithms are constantly changing, and it’s essential to be sure that your website can keep up. When you perform an audit, you give your website an advantage over your competitors, who may not audit their sites frequently. By updating your main landing pages, improving and optimizing your metadata as needed, and making it easier for users to navigate and convert, you are taking your website to the next level and your business. Being ahead of the competition is always better than being disadvantaged in the business and digital world.

SEO, Digital Marketing, and Website Services in Boston, MA

For help with your website, SEO strategy, or other digital marketing services, Boston Web Marketing is here to help! We perform website audits to see where your website can improve and take your business to the next level! Learn more about our SEO, digital marketing, and website design services, and contact us today to get started!


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