Here’s Why You Should Focus on FAQ’s in Your Content Strategy

Having an FAQ, or frequently asked questions page on your website can help serve many purposes. An FAQ page is designed to answer just that, frequently asked questions. Whatever business or industry you’re in, your customers must have certain common questions. This is where an FAQ page can be extremely helpful on your site.

Shows Industry Knowledge

If a user navigates to your site and sees an impressive FAQ page with valuable information and relevant questions, it can help position you as an industry expert. When users see this expertise on your site it will show them that your company or business is trustworthy and knowledgeable, and they will be more likely to choose you.

Saves Users’ Time

Simply put, an FAQ section can save a user time because it puts all the answers to their questions in one place. Instead of having to browse the web or even call businesses to ask these questions, they can just go to your FAQ page and find the answer they’re looking for right there. A user who has seen your FAQ page before is more likely to revisit it again if they ever have questions because they’ll know they can find the answer on your site.

SEO Value

An FAQ section is also a perfect opportunity to help boost your rankings because of the type of content that goes into an FAQ page. An FAQ page is a list of questions and answers, questions that allow targeting of long tail keywords, and answers that allow keyword rich content and valid explanations. Google’s algorithm known as Hummingbird is responsible for categorizing question-type queries, which can be pulled during the ever-growing voice search. FAQ sections allow you to focus on common questions and therefore common search queries, so they can help your website improve its rankings!

If you have any more questions about the benefits of an FAQ page, just visit our FAQ page! Or contact Boston Web Marketing directly!

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