When it comes to analytics, numbers always tell a story. They tell the story of how well your business is doing and give either reassurance of your decisions or make you completely rethink what you are doing. Over the past decade, analytics has come a long way and users now have tons of different options to help their business. Let’s take a deeper dive into some of less common analytics tracking tools that can help your business, specifically revolving around heatmaps.
Heat maps can give you great insight into how your site is performing on a more in-depth level than just which pages users are visiting. It can help you with site design, page length, content creation, and more. While conversion tracking tools mainly focus on what engages users, heat maps can be helpful in figuring out what is distracting them from filling out calls to action like clicking on a nearby image instead of a contact form. Here are some different kinds of heat maps that could be helpful.
1) Click Maps
Click maps help users visualize which links and buttons are the most attractive on their site. It’s important to know which parts of your site are performing well so that you can put extra emphasis on them. For example, if you notice that a specific service at the bottom of your homepage is getting a lot of clicks then it might be wise to move it closer to the top where it can be found easier.
2) Move Maps
Move maps help visualize where a user’s mouse is and where exactly he or she pauses the mouse on your site. These can be used in multiple ways. First off, it can be used to display which parts of your site are attracting the most attention whether it be a video, slideshow, or content. It can also be used to help find out what is distracting users from finding more the main selling points of your site. If you were to have a section that had bright colors, large text, or an image, it could draw more attention than the actual content that you want them to find.
3) Scroll Maps
Scroll maps give you an indication of how many people scroll on your pages and to what point (how far down). This can be used to see if your pages are too long. You could have great content from top to bottom but if users aren’t getting to the bottom of your pages to read it then it’s irrelevant.
If you are interested in utilizing heatmaps, HotJar is a great place to start. There are tons of different heatmaps tools but most of them cost money. HotJar is free unless you want to track over 2,000 page views a day.
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