Hashtags & Social Media Exposure

Looking to take your social media presence to the next level? There are a number of things you can do to attract more attention from your followers and the general public alike.

One action to take?  Using hashtags.

Introduction to Hashtags

Let’s be clear – not just using hashtags – but rather optimizing them, and using them to their highest potential. By working smarter – not harder – you can see real social media growth for your brand or business.

Though hashtags are nearly ubiquitous across all major social media platforms, you may be asking yourself – “What exactly do they do?” It’s important to first understand the purpose of hashtags before utilizing them.

Simply put, hashtags are a way to index or categorize social media content. They make it easier to users to find content that falls under a specific category or theme.

Hashtags And Social Media

Let’s say you’re looking for a guitar shop in Encinitas, California. One way to go about this is by using hashtags to get you along in your search. For example, “#guitarshopencinitas”, “encinitasguitars”, and “guitarsencinitas” are all great places to start.

The more specific you are with your search the better, as you can filter out otherwise broad or unrelated content. For instance, you wouldn’t want to simply search using “#guitarshops” because that is too broad, and could garner results that are nowhere near your area.

How Do I Make Good Hashtags?

  • Be Specific Enough

When it comes to creating your own hashtags, every word counts. As stated, the more specific the hashtag, the better. When making hashtags, you’ll want to apply this same mindset. Specificity is definitely helpful when trying to get users to hone in on your brand.

  • Don’t Use Too Many

At most, four or five hashtags are really all you need. The cliché saying “quality over quantity” really rings true here, as more than several hashtags can make your content appear to be cluttered or oversaturated.

  • Be Consistent

You may not see growth immediately, but don’t let that discourage you. Be consistent with your hashtags, and you can better gauge what is getting you results and what’s not.

Need Help Getting More Exposure?

Boston Web Marketing can certainly help with that. If you have any questions about social media strategy, get in touch with our professional team! Boston Web Marketing is here to help get the word out about your brand or service. If you’re looking to see great results – all you’ve got to do is contact us today to get started!

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