Guide to SEO for Small Businesses

Diving into the SEO world may seem overwhelming when you think of the algorithms and data analysis involved. However, creating a successful SEO strategy does not have to be rocket science. All of the user-friendly platforms and keyword research tools created, make it simpler to stay up to date with your site’s SEO. These platforms make it easier for small businesses to provide useful content that will allow them to compete with larger corporations for search rankings. Here are a few things to implement into your small business strategy. 

User Friendliness 

Ensuring that your site is user friendly a major importance to SEO. If you are able to get people to your website, but the page loads too slow, or the information is hard to locate, people will become uninterested quickly. Make sure your site is mobile-friendly, all pages and images load quickly, there is a clear menu for easy navigation, and include a clear call to action at the top. The goal is to make it as easy as possible for your customers to get the information they came for that will help lead to a conversion. 

Meta Titles and Descriptions 

It is important to create a unique meta title and description for each page on your website. These are the title and snippets that show up on a search engine results page. This is a good place to include the service, name of the business, and location, with a summary of the page in the description. It is also important to stay under the recommended number of characters so that your title and description don’t get cut off on the results page. You can easily edit these elements with an SEO plug-in such as All in One SEO on WordPress. 

Writing Content 

When writing content with SEO in mind, there are a few things you should always incorporate into each page. Include just one H1 or header tag that describes the overall topic of your page. Next, use H2 – H4 tags for subheadings located after the H1 tag. This allows search engines to summarize the content of the page efficiently. It is also good practice to include internal links throughout the page that link to other pages on your website. This prompts Google to continue crawling more pages on your site. Don’t forget that you are ultimately writing content for readers, so make it engaging and valuable. 

Contact Boston Web Marketing

If you don’t know where to start with SEO for your small business, these simple steps can help to increase your chances of being found! If you’re looking for a more strategized approach to your digital marketing, the experts at Boston Web Marketing are here to help! Give us a call today at 857.526.0096 or fill out an online form to get started with our SEO specialists. 


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