Guide to Google Search Console for SEO

Google Search Console is one of the best free SEO tools available, but many people don’t know how to utilize each metric to its full potential. Let’s start with an overview of the platform. Google Search Console is a tool created by Google that allows you to monitor and troubleshoot your website’s presence on search result pages. In order to connect your site to GSC, you must go through a verification process that includes adding code into the header of your website. Once you complete the quick process, you will have tons of useful data right at your fingertips. Now, let’s discuss some of the features that can help improve your SEO. 

Performance Report 

The performance report section of Google Search Console is a great tool for identifying keywords or content topics. The report shows where you are performing well and where there is an opportunity for growth. You can edit the time range, view total clicks, impressions, average CTR, and average position, all in an easy-to-read chart. The platform also allows you to export your findings into Excel for easy manipulation of the data. A good way to identify a gap in your SEO content is to look for the queries that are receiving a high number of impressions and a low number of clicks. These will be keywords and topics that you can utilize in your content strategy. 

Coverage Report 

Another helpful feature on Google Search Console is the coverage report. This section will highlight any errors that Google found while attempting to crawl your website. You will be able to see the number of errors, the type of issue, validation, trend, and the number of pages being affected. The coverage report makes you aware of crucial errors on your website that may be harming your SEO. Google Search Console will also send email notifications to your Gmail account when an error is identified. 

Other Useful Reports

  • The Sitemap report allows you to view each webpage on your website and analyze any errors found in these pages. 
  • The Core Web Vitals Report gives you insights into the user experience, which is an important ranking factor.
  • The Mobile usability report is a great place to view and fix any errors that may be affecting the mobile version of your website. 
  • The AMP report gives you insights into your accelerated mobile pages, such as how to increase mobile page speed load and rankings. 

Contact Boston Web Marketing 

Google search console is an extremely powerful platform for SEO if used correctly. Here at Boston Web Marketing, we are experts in utilizing this tool to its full extent. Let us help you monitor, maintain, troubleshoot, and improve your website’s presence on SERPs. Give us a call at 857.526.0096 to speak with a professional today!

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