Growing your business organically online can seem like a daunting task at first. There is an endless supply of strategies, tactics, and methods online to tell you how to get ahead of your competition and “master” Google, however when it comes to Google and the many other factors that dictate how users find your website, you might already be aware that the methods and strategies that worked last year may not be relevant today.
As a general rule of thumb, having a website with healthy content, with relevant pages will always be the best first step to take when it comes to growing your business into a traffic generating behemoth! This blog will cover 4 important organic strategies to adhere to if you are looking to make significant traffic gains, without dishing out thousands of dollars through paid ads.
It is important to note that organic growth will help your site perform better in the long run, however, if you are looking for immediate growth, paid ads are another consistent way to bring in additional traffic. For more information on paid ads, click here!
Service Area Pages
Having all of your service areas listed on your website is a quick and easy way to get your business in front of residents in any specific town. By listing and providing a brief description of the town as well as your services provided, this will tell Google to promote your website when someone is searching for your product / service in any town you have listed.
Service / Product Pages
By publically listing all of your services and/or products you are giving users direct access to everything that you have to offer. By doing this you are also giving Google direct insight on what you do, which will serve up your website to users who actively need your goods or services.
Social media is a medium that allows you to directly engage with consumers and grow your client base organically. By engaging with your audience and sharing posts about your services, products, or any type of content that aligns with your brand, you are likely to see an uptick in traffic. It is important to always include a link back to your website to influence any potential conversion. Engaging and creating content comes at no additional cost to yourself, and the benefits are truly endless.
Google My Business (GMB)
GMB is becoming a driving force for driving conversions, without ever having a user directly visit your website. Think of GMB as a super condensed version of your website, it contains everything from your hours, store location, industry, and anything that a consumer would need to make an informed decision, all without clicking on a website.
Boston Web Marketing: SEO and Marketing Professionals
Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website back in front of the eyes of those you are trying to reach. Need a site consultation? If you are interested in growing your business organically online, give Boston Web Marketing a call today at 857-526-0096!