When Google announced they would be switching to a mobile-first index, they did not disclose when they would be making the transition. Gary Illyes, a Google Webmaster Trends analyst, used the SMX Advanced stage on Tuesday, June 13 to announce Google will still be holding off on rolling out the new index until 2018, if not later.
Though still “many quarters away,” according to Illyes, the mobile-first index remains something for business owners and SEO specialists to begin considering now, as the changes will be drastic. Though we’ve been waiting for an official date announcement for a while, this is the closest timeline Google has announced. Because of the complexity of the algorithms involved, it is no surprise Google has held back from hinting at a date. Google is notoriously secretive about updates like this but Illyes admitted they will be more open about this update because of its significance. He also admitted Google is carefully designing the index as not to punish websites that are not mobile-friendly. With the promise of open communication with developers and others in the industry, Illyes and Google reassured listeners to not “freak out.”
If you have a responsive website, you don’t have much to worry about but if your website is unresponsive, it is time to begin transitioning to a new, responsive website or to build a mobile website for your business. Boston Web Marketing offers web designing services, including building your website with SEO in mind. Contact us today for more information on how we can prepare your website for this Google update!