When Google introduced their new “Hummingbird” algorithm, it opened up a world of new possibilities to provide in depth answers right on the SERPs page.
A cool improvement they’ve made is showing step by step instructions. Here are a few examples:
We don’t know yet how to change the information that shows up in the knowledge graph section or how Google determines who’s content is worthy of being placed there but we’re excited to see it become expanded upon so any question you type in will return an answer like this.