Google’s Cashing in on Mobile Search

Google’s Cashing in on Mobile Search

Up until last week, one could only estimate how big of a profit Google rakes in from mobile search; thanks to the global mobile advertising revenue report, we have learned that Google Mobile Search raked in $19.3 billion of revenue worldwide in 2013.

This revenue represents a 92% growth from the beginning of 2013 to the end of the year. If mobile search continues its growth through the end of 2014, which it is estimated to do so, it can reach up to $38 billion of revenue by the end of the year.

In 2013, North America alone, reached over $8.1 billion of revenue in mobile search; this revenue doubled what all of 2012 earned. Mobile search is estimated to reach over 16 billion dollars in revenue by the end of 2014.

Of total mobile ad revenue, mobile search accounted for more than 52 percent of the total in North America, and 49 percent of the total globally.

Google isn’t the only one hopping on the mobile bandwagon; Facebook makes more than 60 percent of its ad revenue from mobile search.

What does this increase in mobile ad revenue have to do with local businesses? Well, first of all, and most importantly, it shows that more people are using mobile devices to conduct searches; what does this mean for businesses? It means you better have a site that is responsive or mobile compatible. If your site is not responsive, you’re potentially missing out on a huge 30 percent of users looking for your site.

Mobile searches are estimated to double in the upcoming years; now is the time to launch a responsive site! Boston Web Marketing can help transfer your current site to a nice responsive site that works for both mobile and desktop searches! Give us a call today for more information, 857.526.0096.

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