Marketers heavily invested, both money and time-wise, in SEO and SEM are likely to address backlinks to their site and create backlinking campaigns. This is because Google and Googlebots find websites and crawl as other websites link back to them.
But did you know that Google has other methods to find sites without backlinks? In a Reddit discussion on the topic of non-back-linked site crawling, John Mueller, a Google Webmaster Trends Analyst, explained that Google uses some information to detect these sites but the issue as a whole contains tricky factors:
“No one is linking” is a tricky state — it’s really hard to determine absolutely. Sometimes it’s 3rd parties that track domain registrations (with links), sometimes it’s links with typos out there, sometimes it’s toolbars that people use (again, that link to related content), sometime’s it’s just your CMS being helpful (say with a sitemap or RSS/Atom feed). In short, if you don’t want something indexed, use noindex, don’t assume that just because you didn’t promote it, that no search engine would ever make it there.
So my site can still be found even though no backlinks are present?
A follow up article from Search Engine Journal also explained that sites being found without backlinks could still be found and crawled. This may be detrimental to your any website that isn’t ready to launch. Your website could also crawl pages while you plan on a larger web launch, which may lead to other types issues with pages you’d rather rank or index for first.
Mueller suggests that web marketers should keep their website on noidex, no follow until they are completely reay to launch. He also suggested users to hide the site and search using a site removal tool and then request indexing as the site goes live.
What does noindex, nofollow allow you to do?
Simply put, using the “noindex” and “nofollow” commands through your CMS, or other site management tool, allows you keep search engines from indexing your content.
As mentioned above, the appropriate time to use these functions is when you can’t afford to have your website found for certain pages. This function also helps if you’re importing potentially duplicate content from an old site to a new sites. Duplicate content is likely to cause discrepancies in how Google and other search engines crawl your website.
However, once your website is live and you’re trying to index new content pages, then may be the time to turn off noindex and nofollow functions. If you’re unsure about how these commands work then contact an expert today about SEO.