In today’s blog, we’ll be taking a look at the leading search engines of Google and Bing, including their unique characteristics, and how you can use them to your advantage in your SEO strategy. If that sounds interesting, keep reading below for more information!
Search Engines at a Glance
Chances are, if you’ve used the internet before, you’ve likely used a search engine. The internet is an ever-growing sprawl of information and media, and with so much out there, search engines make it easier to tailor your search to retrieve relevant results. You can almost think of search engines like maps, which can help guide you toward your destination. Without them, users would wander aimlessly around the corridors of the internet for endless periods of time.
Popular Search Engines
Google likely needs no introduction, given that it is the most universally used search engine out there, with over 70% of the search market share, according to Hubspot.com. Whether on a desktop, laptop, or mobile phone, virtually the entire world uses Google to arrive at what they’re looking for, day in and day out. Google is used in a myriad of fields and industries, including education, business, or even for personal purposes.
If you haven’t initiated your SEO strategy yet, or are even new to the concept of SEO, you know the massive influence that Google has on online search. While Google is widely used, it certainly can come with a price, as it is by far one of the most difficult search engines to rank highly on. With seemingly endless results, the competition factor for Google is high, thus, it’s best that you fine-tune your website to be as SEO-friendly as possible – this includes avoiding spam, duplicate content, and thin content.
Microsoft’s answer to Google, if you like, Bing is the effective runner-up in the search market, making up 33% of all searches in the United States according to Hubspot.com. Though not as massive as Google, Bing is not to be dismissed so fast, as there is certainly SEO potential to be taken advantage of for you and your brand.
While Bing may be slightly less competitive than Google, there’s no doubt that a solid presence on the former will bring more traffic and interest to your website – something any brand should want.
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