Google Update on Local Search Results

This month, Google released a new change which updated top local search results, called the “local pack” (often deemed as “Google’s 7-pack”), where company Google+ listings would be displayed in search results. This new change went from displaying seven company listings to three.

With the new local pack, phone number and address have been removed from main search results. Search results will now show store hours, reviews, links to your website and directions.

What can you do to not be affected by this change?

  • Be sure to include your website URL in your Google+ listing.
  • Include your hours of operation on all Google+ profiles and listings.
  • Be sure to make your website mobile responsive, optimize it for keywords and generate relevant content to your business.

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