Google Testing Out Removing Featured Snippets From the SERP

This week, Google confirmed with that they are currently testing out removing the featured snippet from search results. Google released this statement about the tests:

“We’re always experimenting with ways to create the best possible experience for our users but have nothing to announce at this time.”

A featured snippet is a block of text that appears at the top of the SERP when a user asks a question in Google search. This featured snippet block includes a summary of the answer that has been taken from a webpage, and a link to the page with the page title and URL. The advantage of coming up in a featured snippet, is that you also come up in organic search results, essentially giving you two spots on the front page of the search results.

featured snippet in search engine results

You can prevent your website from being shown in featured snippets using < meta name=”googlebot” content=”nosnippet”> on your webpage, but if you would like to be shown, you will have to leave that up to Google’s algorithms.

Currently, removing featured snippets is just a test, but may become permanent in the future.

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