Google Testing New Fonts

Google Testing New Fonts

A few days ago while monitoring clients’ search results, I noticed that slightly different fonts were displayed in search results, both paid and organically. Google always claims to run over 100 different tests every day in search and this must be one of them.

“Original” font

“New” font testing

Can you tell the difference? It seems as though Google tests only change things slightly, so that inexperienced searchers would not even notice the difference.

By Jeffrey Pucko

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