If you have noticed a slight dip in your SERP in the past couple of days it is because Google has released a new algorithm update. For those new to SEO & owning a website, this is nothing to worry about, Google is constantly updating its algorithms to try to improve its SEO ranking process. This update has been confirmed by Danny Sullivan on Twitter and he considers it a “slight upgrade”. A slight upgrade will not have an impact on most sites, however, any type of upgrade on Google is worth looking into.
Who was impacted
When Google updates happen it is usually geared towards a specific type of website. Google rarely says what their updates entail, at most, they will send out a vague description & have us figure out the rest. Fortunately, there are a lot of sources that will uncover updates everytime they come out, so just surf the web & you should find out eventually!
What you should do
If you do not see a negative change in your SERP then you have nothing to fear from this update. If you have dropped a couple spots then you will need to go through your SEO checklist & make sure your website is following all the rules for all algorithms. Since this update is unspecified in its targeting, unfortunately, you will have to do an overview of everything on site. Some things you should check should be:
- Content- make sure all content is original & relates to your product or business
- Format- make sure your format is user-friendly & accessible
- Meta Titles & Description- make sure you are formatting these correctly to give a good first impression on the SERPS
- ADWords– If you are struggling organically, a quick way to drive traffic to your site
What to do in the future
There is no Google algorithm update schedule so technically they are at random but a recent trend has shown that Google will release about one per month. Keep a vigil eye on your SERP & keep following good SEO techniques.