It was only a few weeks ago that Google updated the PayDay Loan Algorithm, but as of June 14, they have implemented the 3.0 version.
The PayDay Loan Algorithm is unrelated to Penguin and Panda update that target bad content and bad links. It specifically targets select industries such as payday loans, insurance, accident claims, pills, casinos and other similar sites that are prone to web spam. The Algorithm works to remove websites from search results that use the terms like ‘PayDay’ or ‘Casino’ or ‘Viagra’ to bring traffic to their spammy site. The first roll out was almost a year ago. The most recent update to PayDay Loan algorithm was only a month ago which has shown good results. If you search ‘PayDay’ Loans on Google, you will now get very legitimate search results from banks and institutions.
According to Matt Cutts, the 3.0 update will be targeting spammy queries vs. spammy websites. We have had much discussion about what this really means and what exactly will change, but unless your website is full of bad content for PayDay or Casinos and it falls under the spammy category, your SEO will not be affected. As always we promote good SEO practices and legitimate websites to increase results. Google is constantly updating to reduce the effectiveness of Black Hat SEO.
For more information on good SEO practices contact Boston Web Marketing at (857) 526-0096 or email us firstname.lastname@example.org