The new Google Panda update has the SEO world in a stir. Business owners and SEO specialists are wondering how this will affect their SEO plan, what can remain the same on their website and what needs to be changed. SEO’s are now responsible for Design and user experience, Content quality and the user and usage metrics.
With these changes to Google, the saying “Content is King” takes on a whole new meaning. SEO’s are not just responsible for creating content, but this content now needs to be high quality and unique. Thankfully, with all of these changes going on, Google has to be more transparent so that SEO’s and business owners can adjust to the updates accordingly. They don’t specifically tell you how to optimize your website, but they do offer a few clues. Here are a few ideas on how to optimize your site under the new Panda guidelines:
Internal True Duplicate Content is when you have 2 unique URL’s pointing to the same content on your site. Whether you duplicated the content on purpose to enhance your SEO score, or by accident when trying to do a business promotion, you need to make sure you fix the duplication or else Google will penalize you and hurt your search results. Make sure that each page on your site has its own unique content. Here is a great site to check for duplicated pages.
Internal Near-Duplicates are when you have multiple pages with the same content, but change a few keywords on each page to be different. Most SEO’s do this to try to expand on a company’s Service Area. They will build pages for each city the company services but the content for each page is normally the same except for a few keywords and the city name. The best way to avoid getting penalized for this is to go back and re-write fresh content for each one of the pages. This can be time consuming, but likely worth it in the long run.
High Ad Ratio is when a site has too many ads on the site. Obviously, people put ads on their site to generate income. The more ads, the more you get paid. However, most visitors/viewers don’t like seeing all of these ads, therefore, Google doesn’t like seeing this ads. Google is not trying to make the web ad-free, but rather trying to make sure the ads aren’t excessive. The best thing to do is to find out which ads are performing the best and narrow it down to your top 3. Keep those top 3 ads but eliminate all of the rest so you do not get penalized by Google.
Finally, get rid of your lowest performing pages! They aren’t doing well for a reason. Some people might prefer to enhance the already existing page to try to make it better, but with the new Google update focusing on content, it would be a good idea to totally redo the page and think of some unique, fresh and quality content.
To learn more about the new Google Panda update, please watch this video:
– Mike Fedotowsky
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