Every month or so Google announces a new Panda update to reduce the rankings of those low quality sites that lack original content and over use keywords in blogs and articles. The most recently Panda update was in January, 2013 affecting 1.2% of English based searches according to Google. Head of Googles Search Spam, Matt Cutts, announced this week that a new Panda updated will be launched by Friday March 15th or Monday March 18th. However, this Panda update will have more of a rolling affect meaning updates will be more real-time, instead of manually launched. This change to how Panda updates will make them less noticeable to SEO experts keeping us on our toes!
By Giovanna DaPrato