Google+ Pages for Businesses

As a company today, it is important to take advantage of the social networking sites offered online.  Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way.  Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.”  Recently, a new social media site was launched for businesses, called Google+.

Google+ uses friends, and circles that friends can be categorized into, such as Family or Acquaintances. Business pages on Google+ use a “+1” system, meaning users can click on the “+1” button to show that they like the company or organization.  This +1 feature helps users find relevant content to what they’re interested in from people they already know, whether it be through a search result or website. “Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts
will see their recommendation when it’s most relevant—in the context of Google search results.” This site also does not limit characters, so you have the ability will post more detailed informationabout your business and/or its operations than on Twitter and Facebook.  In the near future, Google+ will also integrate Google Analytics to the site so users can see who’s interacting with what pages, their demographics, and data about their social activity such as “+1″s and comments on posts.

All businesses should take advantage of this free social media site. It is expected to become part of the existing “Big Three” (Facebook, Twitter, and LinkedIn) and could really increase traffic to your website.  All you need is a Gmail account to get started and it’s very user friendly. Happy +1-ing!

–Amy DeSantis

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