Google Officially Increases Length of Snippets

Google has confirmed that it has changed the way it will display snippets of search results pages. A snippet is a description of a page below the URL in an organic search result. This helps the searcher know what is going to be on the page as well as how it relates to the search query that was performed. This is also referred to as a meta description in terms of webmasters and SEO experts.
Google stated that “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”
The new length or snippets, or meta descriptions, is now at 230 characters, giving webmasters 70 more characters to include keywords and describe the page searchers are about to view.  While SEO experts or webmasters can use this to their advantage and fill up the whole character limit, it is not recommended. Not that it will do any harm but snippets are dynamically generated based on a search. In addition, they are generated based on content found in both the meta description and content on the webpage. If the snippets are longer than Google will more likely than not pull it from the content on the webpage itself rather than the extra words you add to your snippet.

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