Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai. The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools for educational outreach, and marketing resources of the World Health Organization.
Pichai explained that the funding is divided into strategic funding packages to help stimulate an economy that is heavily stagnated since the COVID-19 outbreak. Notably, Google is providing $340 million in Google Ad Credits so small businesses can continue to improve their PPC marketing and Google Ads campaigns with extra financial hardship. The COVID-19 and local shutdown of non-essential businesses has led to increased unemployment counts and other challenges for economic sufficiency.
In addition, $200 million of the funding is being used to provide capital to non-government organizations and financial institutions to provide small businesses with access to capital. $250 million is allocated to the World Health Organization for messaging support on search engines, while $20 million will be provided to educators to enhance remote education capabilities via Google Cloud and Google applications.
Pichai stated that the funding is a part of the company’s large stewardship efforts to combat the negative impacts of the COVID-19 pandemic.
As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities,” Pichai said. “To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.”
What does the funding mean for small business Pay-Per-Click campaigns?
Small businesses that qualify for any of the millions in Google Ads credits can initiate PPC campaigns that help drive targeted traffic to their websites. Businesses that qualify for the Ads credits have until December 31st, 2020 to use them before they expire.
The Google Ads Support team clarified the many provisions of this new offer including what constitutes a small business, which advertising groups can earn credits for their clients, and the types of campaigns they work on. Google stated that ad credits may be used for Search, Display, and YouTube PPC campaigns.
Digital marketing is going to continue to be a cornerstone of a business’s success as the COVID-19 pandemic continues on. If you need help, or a Google Ads specialist team to maximize your new credits, please contact BWM today! We want to give you the confidence to succeed with any size digital marketing strategy.