As most search engine optimizers know, Google My Business is one of the most important sources for information about a company. Full of useful features including hours, phone number, address, website link, and more, GMB is often a one-stop-shop for users who are looking for information about a particular business. Particularly during COVID, when so many businesses have changed the way they operate, the need for relevant, up-to-date information is essential, and many users are searching for updates on how businesses are operating during the pandemic. That’s why it’s important for optimizers to know that Google has quietly unveiled four new fields for businesses at this time. Let’s explore these updates below:
New GMB Fields
These new fields that Google recently added to GMB are so useful because they appear on both GMB pages as well as within Google’s “Three-pack” map results. They help to grab users’ attention when they are looking for a company that offers remote services at this time. The four fields they have added are as follows:
- Online Care
- Online Appointment
- Online Estimates
- Online Classes
If your business offers any of these services at this time, it is highly recommended that you update these fields, as they will help your business stand-out in the search results. Interested in learning how to add these fields? Let’s discuss it!
How To Add New GMB Fields
If your business offers any of these online services, you will want to update your GMB page with the appropriate fields. Adding these fields is quick and easy. First, log in to Google My Business and manage your pages. Choose the page you want to manage and go to the “Info” tab on the left-hand-side. Scroll down the page until you find the section labeled “Service Options.” Click on the pencil to edit the fields, and depending on what your business is, you’ll have 1-4 of the options to choose from. Simply save the selections you’ve made and you’re all set!
Other GMB Updates
While these new fields are one way to update your GMB page with relevant COVID-19 related information, Google has also rolled out other options, including a section to add a small blurb about how your business is handling the crisis and the precautions they’re taking. We also recommend filling this section out for your business as it is another way to inform potential customers about your operations during this time.
Contact Us Today
If you need assistance optimizing your GMB profile, or with your overall digital marketing strategy, our team at Boston Web Marketing is ready to assist! Reach out to our team today by giving us a call at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!