Businesses that are women-led can now let users and searchers know with their Google My Business listing. Google has added a new icon and attributes label feature for listings in search. After the attribute is activated, a “women-led” icon will appear in the business attribute section of the business listing. Below is a screenshot of a Google My Business Listing with the attribute applied viewed on a mobile device.
To add this attribute to your listing, go to Google My Business, select your business and click on the info section on the left-hand side. Find the attributes section and a “Women-led” attribute should be available for you to add.