Why Google Maps is Important to Your SEO Efforts

Google Maps is one of the most commonly used products managed by the search giant, with millions of people using it to navigate or receive traffic updates daily. Whether someone is trying to determine how much traffic is along their commute or the easiest way to make it to an appointment, Google Maps offers an effective way to get live updates and directions to your destination. In order to make sure your listing is coming up when users search for your business on Google Maps, follow these steps!

Verify your contact information

Did your business move locations or acquire a new storefront? Making sure that your listings have the most up-to-date information will make sure your customers are getting directed to your location, rather than a competitor or previous address. If the user is getting directions on a mobile device, they may not get an updated image of your storefront in the knowledge panel. Leading potential customers to the wrong address may alienate them, leading to a higher amount of negative reviews on your listing, which can affect your ranking. Your Google Maps information can be updated right in your Google My Business dashboard.

Add a map widget to your website

Depending on the platform you have used to build your website, a plugin or widget may be available to implement a Google Maps widget right on your contact or homepage! If a plugin is not available, Google has made it easy to find the snippet of code to embed the map right in your content. By clicking on your listing on Google Maps, the Knowledge Panel will appear. After clicking share and Embed Map, you’ll have the code snippet you need to have your map appear! This may require some adjustments in order to make the map fit to your allotted space on the page. The user will be able to zoom in and out in order to find nearby landmarks and major roadways in order to keep them oriented along the drive without glancing at their phone.

Checking your other maps listings

Some of the most critical information to your SEO efforts is your business name, address and phone number. Making sure that it is uniform across your website, social media and listing sites will make sure your site can keep building high rankings across Google, Bing and Yahoo. You should also make sure your information is correct on third-party apps like Waze, an additional platform that can be used on mobile devices to provide directions as well as advertisements to users in the area.

Recent Blog Posts