Google Local Services, formerly Google Home Services, is expanding this year. The new feature has launched in 17 cities across the United States, with plans to roll out to 30 by the end of the year. Google Home Services launched in beta in 2015.
With the move to Local Services, managers can run their campaigns through a specific app, rather than through Google AdWords or AdWords Express. Ads can be paused right from the app, controlling the number of leads received by businesses throughout the day. Users will be able to see reviews from Google My Business and unique aspects about the business. Similar to AdWords, business owners will be able to see the cost of a lead during signup. Ads will appear across devices for plumbers, electricians and HVAC services, with some additional categories in certain cities.
To participate in the Google Local Services program, businesses will need to be verified by Google, including comprehensive background checks for every employee. The background check is necessary to back up Google’s guarantee to cover the amount listed on the invoice if a customer is not satisfied. The process takes two weeks, and the listing will appear with a Google Guarantee badge next to the business name.
Ads will show up with call and messaging options for the user, so they can choose which works for their situation. The program is currently available in cities across the United States, including Boston in its latest rollout.
The holiday season is a crucial time for businesses to