Google launched an exciting new portal web.dev that allows you to run an audit against your website and provide a score based on the website’s performances and SEO practices. This is a great tool that aims to educate you on how to improve your website based on the audit. The benchmark breaks down each learning category into performance, accessibility, best practices, and SEO.
The audit helps measure each category and provides you with specific advice on how to make adjustable changes that can improve the score. These categories include:
Performance: Audits for metrics like first paint and time to interactive to determine lag.
Accessibility: Checks for common issues that may prevent users from accessing your content.
Best Practices: Looks for everything from HTTPS usage to correct image aspect ratios.
SEO: Checks for best practices to ensure your site is discoverable.
PWA: Assess your page against the baseline Progressive Web App Checklist.
Measure your SEO score
You can see a lot of red marks indicating what needs attention and Google has nicely provided us with an instruction on what we can do to improve the score.
How is this important?
Will fixing small descriptive text issues significantly improve my search results? Not likely. However, consistently making incremental changes will help Google understand that you have taken these factors into consideration, and continues to lead a better user experience for your users on your website. Keep in mind, a better user experience can drive more happy visitors, links, social shares and possibly rankings!
Have you tested the new Google tool yet? Is the performance of your site not what you had imagined? Consider speaking to Boston Web Marketing to help improve your online visibility. For more information please get in touch at 857-526-0096