Google Launches “Lite” Version of Search for Slower Mobile Connections

Google Launches “Lite” Version of Search for Slower Mobile Connections

Google announced that they will be launching a streamlined version of search that is optimized for slower mobile connections. If you are trying to do a search on your phone and results are loading too slowly, Google will tone down the search interface in order to improve load times.

Per Google,” You can use Google to search for just about anything and get answers in a flash. But, when you’re searching on your phone, a slow connection can really hold things up.  To make sure you’re not waiting on Google when you need it most, we’ve rolled out a streamlined Search results page that loads fast, even on those slow connections. You’ll get all the info you need in a simpler format that’s beautiful and easy to use. Best of all: there’s nothing new to download or update — the lighter version will kick in automatically when needed!”

Here is a screen shot of what the SERP page will look like on mobile devices with slower connections.  The old version is on the left and the newer “lite” version is on the right.

google-old-new-mobile-search

 

This gives us a hint that load times will probably be a bigger factor for mobile searches when they mobile friendly update kicks in on April 21st.

admin
No Comments

Sorry, the comment form is closed at this time.