Google Instant, a feature developed in 2010 to help users search as quickly as possible by loading search results as you typed, has been discontinued as of Today. The predictive feature would “guess” what you were typing and showed results for them. This change highlights Google search over to a mobile-first world.
A Google spokesperson told the digital marketing and SEO online publication “Search Engine Land”:
“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as their typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant”
As Google prepares to move to a mobile first index, changes are already being made in the way the search engine is ran.
This will have impacts on SEO’s as well. Google Instant was a feature that was used to perform keyword research. By reading Google Instant Results, SEO’s could take educated guesses at what search terms people were looking for and create relevant content around them.
All in all, this is just another reminder that we are moving to a mobile first world online and SEO’s should be preparing for this today instead of tomorrow.