Google Increases Mobile Thumbnails in Search Results

As we know, Google has been continuously testing changes in the mobile search results for image thumbnails since 2014; now, it appears there’s been a drastic increase and changes with the search results interface. According to RankRanger Data, on July 13th, 2018 there was a 183 percent increase in the mobile search results for image thumbnails and this number has remained consistent since.

Here is the chart on the increase of mobile thumbnails.


Did you manage to capture the change?

We decided to look ourselves and search for kitchens (because who doesn’t like to see kitchen remodeling). Here’s our screenshot.

Since September 2016, we showed (above) the previous increase in this metric had taken place. At this time Google was only displaying just 1-10 percent of image thumbnails of all mobile page one search results. Now, we are seeing 45 percent of mobile search results being shown in the mobile-first page search results, which is a huge difference.

So, what could be the reason for this?  We believe that search results with image thumbnails have a higher click-through rate than those without and because of the drastic increase in the image displayed on mobile search results, we recommend making sure your images are correctly optimized so Google can index your webpage into the mobile search results.

Is your online business presence on mobile search results not where it once was? Do you see a drop in traffic over the past months? Consider speaking to an SEO agency like Boston Web Marketing to get you back to where you belong. With just one call, we will be able to answer questions that you may have and instantly provide solutions to what your business needs to get ahead of your competitors in your town. Please feel free to reach out to us at 857-526-0096.

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