Google has recently given celebrities and other public figures more control over the organic search results page of personal questions about themselves that people frequently search.
The new iOS app, “Cameos,” allows celebrities and other known people to record vertical video responses to frequently searched questions, with the video answer appearing at the top of the SERP (search engine results page).
Per the app store:
“Cameos on Google lets you be the authority on you. Record video answers to the most asked questions on Google and then post them right to Google. Now, when people search for you, they’ll get answers directly from you.”
While the app originally had a limited soft release (called “Ask Me Anything), it is now available to any qualifying persons who get referred or fill out an application.
Using the Cameos app will give a bunch of benefits to the participating celebrities – in addition to being about to control the accuracy of the answer to personal questions about themselves, celebrities will also be sure to enjoy the (free) increased publicity that they will get from this Google update.
Google has created a win-win situation for itself and for celebrities looking to connect more with potential fans and take more control of their online presence.
While Instagram has recently rolled out a new “Q&A feature” that allows users to post questions on their Stories and have their followers publicly answer, Google seems to have publicly answered with their own variation.
And while Google has never pushed vertical videos before, it is certainly making a push to make search more personalized and interactive, particularly on mobile.