How To Increase Website Speed

The rate at which your website loads is an important aspect in terms of user interaction as well as with Google. About 74% of users abandon a website if it does not load within 5 seconds or less. For business purposes, Google uses website speed as a ranking factor in regards to Google searches. To check the grade of your website speed, you can use Google Developer’s PageSpeed Insights. In addition to telling you the grade of the speed of your website, this handy tool also gives you suggestions as to how you can increase the speed of your website. There are many different things you can do to increase website speed but the most popular fixes are to reduce image size, minify java script and download cache plugins.

  • Cache Plugins – If you are using WordPress there are plugins you can install that cache everything on your website. Caching will save a copy of every page of your website so it loads fast after someone visits your website.
  • Image Re-sizing – The main reason why websites load slowly is because they have large images that servers need to take extra time to process. If you have a slider, make sure that the images are only as large as the slider is set to. If you have a large image size, the slider will show the the image but only as far as the slider goes. The website still has to process the rest of the image in terms of quality and the rest of size, thus making load time slower. Re-sizing and compressing photos will help make the website run faster.
  • Minify CSS & JavaScript – Another plugin to help with site speed is BWP minify. What this does is that it will simplify all of the JavaScript and CSS files on your website. By getting rid of unnecessary code, the website will process all of its commands more quickly and become available to users.

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