Link Farms and Link Networks have been a huge problem for Google over the past few years. These sites are made to artificially increase someone’s search results, when in reality; their website is garbage and should not be ranked high at all. Google has been doing its best to remove these sites from their search results so that users get the search results they deserve and so business owners get the SERP’s (Search Engine Result Page) they deserve.
Most recently, Google eliminated the Link Network, BuildMyRank.com. On March 19th, 2012, BuildMyRank.com confirmed that Google had begun de-indexing their pages and that an “overwhelming majority” are now taken off of Google. This caused BuildMyRank.com to promptly shut down their services and refund their customers.
Business Owners and people alike, enjoy the idea of Link Networks because to them, it seems like it is a cheap, quick and effective way to get their business found. They don’t care how it gets done; they just want it done now and as cheaply as possible. However, most business owners don’t understand the exact technique that goes into this type SEO campaign or what is best for their company.
This is where it is important for a business owner to be aware of the differences between White Hat SEO and Black Hat SEO. White Hats are those website designers that “play nice” and try to follow all of the search engine guidelines to optimize their site. Black Hats are where website designers use backdoors, cloaking, and other tricks to optimize sites. With Black Hat SEO you may notice quick results, but it will only be a matter of time before Google catches on to the tricks and your search results begin to fall.
Boston Web Marketing is a White Hat SEO Company and we make sure we follow all of SEO Guidelines set by Google, Bing, Yahoo and more. Don’t take the risk of using a Black Hat SEO company for immediate gratification. Get the job done right and get great search results that will last!
If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: firstname.lastname@example.org or call 857.526.0096.
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