Google Chrome has officially started blocking intrusive ads as of this morning, February 15, 2018. Advertisers that utilize obnoxious pop-up or flashing ads have been marked by Google and their ads will be blocked by Chrome, even ads run by Google themselves are subject to being blocked. Google notified publishers and advertisers of this eventual update last June, so they have had time to prepare for the ad block. In December of 2017, Google specified the exact date of the upgrade which gave advertisers an exact countdown.
One of the main intended purposes of the new ad blocker on the Chrome browser is to allow users to engage in content and information unimpeded, without being distracted and annoyed with irritating pop-up ads. Ads can range from video ads that play full blast when you enter a new page or giant pop-up ads that are in your face from the start. These ads are extremely disruptive and can cause frustration and confusion for users on a mission. Annoying ads just cause a nuisance and Chrome simply wants to block these adds and benefit the user experience.
The new ad blocker will block ads on sites that fall into one of the categories of disruptive ads, created by the Coalition for Better Ads which is comprised of large media advertising corporations. The list of disruptive ads contains flashing display ads, pop-ups with hidden close buttons, any noise making ads, or ads that block the whole page or a portion of the page and won’t go away.
As of now, the ad blocks are focused on North American and European sites, and only a small percentage of ads will be blocked. Users will be unlikely to see an immediate change but may begin to notice a more positive browsing experience. If you have any questions about Chrome’s ad blocking update, contact Boston Web Marketing!