Google Business Profile (formerly Google My Business) is an important tool for businesses of all industries and sizes. By listing services, business information, a website, phone number, and more you can build your online presence fast and easily while driving traffic to your website.
Google Business Profile will also prompt you to enter the main address of your business to be listed. However, not all businesses have addresses that they would like to be public on the internet. So can Google Business Profile still be useful if you don’t have a business address you would like to use? Absolutely!
Continue reading on to learn how to create a Google Business Profile page for your business while keeping your address private.
- Go to Google Business Profile and click the “Manage Now” button.
- Next, you will be prompted to enter the name of your business. Enter its official name and add the town afterward if you have multiple locations.
- Once you submit your name select your Business Category. Be sure to be completely accurate and truthful with what you feel best described your business.
- After you submit a business category you will be asked to enter your address. To keep your address private simply select “no” when you are asked if you would like to add a location customers can visit. This in no way harms the strength of your profile, it simply hides your address!
- From here, list your business’ service area, be sure to include specific areas that you will ACTUALLY serve, and don’t oversell yourself by listing areas you do not actually serve.
- After submitting service locations, hit “Next”. Now you will be asked to list a website and phone number for your business. Your profile does not need to include a website, but a phone number is required.
- After the contact information is filled out you will find yourself on a screen asking for your address. This screen also has a disclaimer on it to say this will not be included in your listing. Instead, it is for the mailing purposes of Google. You may not add a P.O. Box. This must be a physical location. If you want to know more, read this article about why P.O. Boxes are not permitted. Add your address information and click “Next”.
- From here you are left to verify your business with Google. There are various options to verify, but most commonly Google will send a postcard to the address you provided. Click Verify and request the postcard. Once you finally receive the postcard in the mail it will include steps on how you can enter the code listed on the postcard to officially verify your account.
Now that your new Google Business Profile is complete it is time to get started on optimizing your profile and generating traffic and conversions! Looking for help perfecting your Google Business Profile? Contact Boston Web Marketing!