Implementing appropriate keywords, ensuring that your business information is accurate across the web, and having high-quality content are all important factors for SEO. However, when you put so much time and effort into making sure everything is accurate, you may be wondering, how do mistyped queries impact search performance? Will search engines be able to understand that your website content is still a match for misspelled searches? More generally, how does Google auto-correct spelling mistakes about business information?
A small business or new business with unique brand keywords and identifiers may not get the benefits that established competitors have when it comes to spell checks that redirect to your main business search results. A recent Keyword blog by Google explains that there are a variety of modeling and correction-based algorithms to help users get their finalized results.
Pandu Nayak, Google Fellow and Vice President of Search details these systems below:
You’d hardly know it from the way Google Search works, but nearly 20 years after introducing our first spell-check system, spelling remains an ongoing challenge of language understanding. Before we can even begin to start looking for relevant results for a search query, we have to know what a user is looking for, spelled correctly. But every day, one out of 10 search queries is misspelled, and new words are constantly being introduced, along with new ways to misspell them. If you’ve ever been guilty of misspelling a search only to get what you were looking for anyway, read on to learn more about the ABCs of spelling in Google Search.
Nayak provides a three-section overview that includes common user spelling mistakes, such as slip of finger and contextual mistakes, that provide a plausible result of what the user was looking for. He also explains that new technologies such as deep learning and machine learning have become incredibly helpful in helping users identify your ideal information:
Thanks to advancements in deep learning, we now have a better way to understand spelling. Late last year, we announced a new spelling algorithm that uses a deep neural net that better models and learns from less-common and unique spelling mistakes. This advancement enables us to run a model with more than 680 million parameters in under two milliseconds — a very large model that works faster than the flap of a hummingbird’s wings — so people can search uninterrupted by their own spelling errors.
The search engine also provides the usual “did you mean _ ” prompt when unique words not yet added to Google, such as new branding terms and unique spellings, and offers feedback if there is a more relevant term you are looking for. Payak briefly references ongoing efforts to improve and build user-friendliness on Google Search which includes better spelling-based algorithms.
Why doesn’t Google spell my brand keywords correctly?
In the simplest explanation: extremely novel or non-conventional spellings for newly minted brand names and company listings are likely to not have immediately spell checking available. Especially if you’re using a mix of numbers, characters, and letters to make a new brand identity. The search engine will take some time to identify what these specific terms are based on queries and searches.
If you have a new business and you’re looking to maximize your search engine results, then it helps to hire an SEO expert to research new keywords, build new content that will rank for service terms, and help your website rank higher as your brand develops.
Consult an SEO expert at Boston Web Marketing for a free website audit and see how you can scale your search engine visibility!